Flags


American Center
Kasturba Gandhi Marg
New Delhi 110 001
July 2 – July 30 2011

Ojas Art
1A Qutab Minar
Mehrauli Road
New Delhi 110 030
August 5 – August 28 2011


 

Flags

In India, this orderly chain of events is often interrupted. Packaging intended for melting is instead repurposed for immediate use: as makeshift tablecloths for street vendors, for example, or as another layer in the thin walls and roofs of slum dwellings. Momo sellers, chaat stands, and local restaurants also use the packaging to make take-away bags for their food, so a samosa may come inside a bag that promises anti-aging skin cream.

The flags on display participate in this local Indian practice of repurposing consumer packaging material and, in the process, disrupt carefully crafted brand identities. Through the subtle interplay of different brand imageries, the flags playfully explore the tensions in Indian and American national identities.

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